British Educational Suppliers Association (BESA)
BESA, the British Educational Suppliers Association is the trade association for the UK education suppliers sector.
BESA represents almost 400 educational suppliers in the UK, including manufacturers and distributors of equipment, materials, books, consumables, furniture, technology, ICT hardware and EdTech to the global education market.
The brief
The design and print of a new 6-page gate-fold brochure outlining the history, achievements, aims and benefits of membership of the trade association for education suppliers in the UK. The brochure would work both in print to be handed out at trade shows and events as well as an email and online document.
The solution
We designed a fresh new look for BESA with more use of white space, dynamic photography and clear text hierarchy. A full-page timeline infographic clearly highlighted the key achievements and milestones. Cut-out imagery, pull-out stats and quote boxes helped bring the elements together.
