RCPCH fundraising concert materials

RCPCH’s mission is to transform child health through knowledge, innovation and expertise with a healthier future for children and young people across the world

The brief

Produce a set of promotional materials for an anniversary concert raising the RCPCH’s profile at the end of its 21st year, and to engage members and key supporters who help the College achieve key objectives.

The solution

The RCPCH fundraising materials appealed to classical arts audiences whilst still representing the RCPCH brand, and was identifiable as one unique set of materials. The design gave the impression of luxe and prestige, given the importance of the occasion, but retained the sophisticated feel that characterises both current arts design and the brand guidelines.