Go international Stand Out campaign for Universities UK

UUKi is the international arm of Universities UK, representing UK universities and acting in their collective interests globally

The brief

To produce a logo and visual identity for the Go International Stand Out campaign, the aim of which is to double the number of students choosing to study overseas. The brand identity needed to appeal to both students and stakeholders and to encourage universities to sign up to the campaign and pledge to promote the benefits of UK students studying abroad.

The solution

A distinct ‘passport stamp’ style logo with partner logo extensions. Bright colours, bold typography, infographics and icons added to the stand-out appeal within the range of campaign materials. Additional travel graphics have given a universal brand look across the range of collateral from brochures, form templates, posters, exhibition banners and event props.