Moorfields Eye Hospital

Moorfields Eye Hospital NHS Foundation Trust is the leading provider of eye health services in the UK and a world-class centre of excellence for ophthalmic research and education.

New communications materials to promote Moorfields Eye Hospital’s apprenticeship programme to internal and external audiences.

The brief

The brief was to produce banner stands and leaflets to promote their apprenticeship opportunities to both an internal and external audience. The materials would be taken to career fairs and training events and would clearly show the progressive pathway an apprentice can develop depending on experience and aspirations.


The solution

We designed a separate pull-up banner stand and leaflet for the internal and external audiences. A pathway infographic was developed to show different entry points depending on experience and qualifications. Strong staff imagery was used to maximise appeal to the wide audience.

Moorfields Eye Hospital Apprenticeships leaflet
Moorfields Eye Hospital Apprenticeships leaflet infographic
  • “Thanks very much for this it looks great.”
    — Moorfields Apprenticeships 2019
Moorfields Eye Hospital Apprenticeships exhibition stand

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